The work we sell into is a relationship business. Everyone in it has thousands of online connections, but the number of people they'd actually ask for a referral is small. The interesting question is which small set, and which of those has a buying signal next to their name this week.
Public profiles overstate the strength of a connection. Most enrichment tools don't model the connection at all. Both miss the only thing that matters: would this person take your call.
We score relationships the way an operator would, not the way a graph database would. That's what makes the opportunities we surface usable instead of theoretical.